Co- Accounting
An accounting company committed to helping clients succeed in business.
Services
Strategy
Naming
Copywriting
Brand Identity
Web Design
Illustration
Photography
Print Design
Social & Email
Team
Will Burton
Emma Hutton
Rachel Lawson
Elle Benton
Co- is a South London based accounting company working with a wide variety of small businesses in the local community.
Offering more than the usual accounting and tax services, Co- provide the strategic support clients need to grow successful businesses.
We worked closely with business owner Damion Viney to develop a new brand to match his crystal clear vision - to help people and communities be expressed, happy, and free through business.
To set it apart from more traditional accountants, we created an unusual new name for the business – Co-. As well as being simple, strong, and memorable, the name speaks to the brand’s values of community, collaboration, and cooperation.
A playful Co- mark is extended into simple background graphics and iconography. Vibrant colour and simple typography come together to create a strong identity with a sense of fun, creativity, and optimism.
New messaging is positive, friendly, and honest, communicating experience and expertise while being straight forward and supportive.
“One thing we saw in the process of building the brand was the power and attraction of being different. Co- was the oddest name we considered. We spent some time worrying about the reaction it would get. At the same time we kept returning to it. It wouldn’t let us go. By the end it felt like it would have been a betrayal to ditch it.”
Client and community photography bring the website to life capturing the character of South London and showing the broad mix of businesses that Co- work with.
“A similar thing happened with WRB Design’s logo which to us is worthy of an award. There was quite a strong argument that alternatives would be more immediately accessible to our target audience but in the end, you just couldn’t get the power of the one we chose out of your head.”
Identity elements and photography are utilised on social media to deliver key streams of communication ranging from news and updates, to community events and client resources.
“We are extremely grateful we chose WRB Design. Every interaction was sensitive, professional and understanding of the journey we were on. Trust was built and that seemed essential for the process where so much was unknown.”
”The switch to Co- is already having far reaching effects on our thoughts and actions. We are growing into the new space the brand has opened up for us.”
To learn more about the Co- rebranding experience from the client side, read this article by Co- Director Damion Viney.
